El programa de English for Marketing & Advertising está diseñado para ayudar a profesionales de mercadeo y publicidad a  aprender vocabulario y expresiones pertinentes  con el objetivo de lograr comunicarse efectivamente en inglés.  El  programa le permite a los alumnos repasar y hacer actividades de retención a través del uso de  temas que son extraídos de ejemplos reales y actuales. El programa brinda un listado extensivo de todo  el vocabulario clave mercadeo y publicidad.

Diseño del programa – Contenido

Marketing Basics : SWOT Analysis / Marketing mix / Marketing Strategy & Plan / Marketing Ethics / Marketing Environment / Legal Aspects of marketing

Product : Idea Generation & Screening / Concept development & Testing / Brain Storming Techniques / Products & Service Types / The Boston Consulting Group Matrix / Selling Products & Services

Positioning & Branding : Branding basics / Branding Platform / Management & Strategies / Brand Values

Customers & Staff : Market Segmentation / Customer needs and Behaviors / CLC ( Consumer Life Cycle) / Customer Loyalty / Loyalty Programs / Motivation marketing / SIS (Staff Incentive Scheme) / (CRM )Customer Relationship Management

Publicity and Promotion : Above , Below and Through the Line / TV and Radio / Effectiveness of OOH / The Press / Printed Documents / Branded Content / The Internet / Buzz Marketing / Sales Promotions and Displays / Direct mails & E-mails / Street marketing and Sampling

Public Relations : Corporate Values and Identity / Corporate Communications / PR and Lobbying / Events and Sports Sponsorships / Corporate Blogging / Crisis Communication

Some Important Features : Price / Merchandising / Marketing Budget / Trade Shows / Packaging / Logistics & Distribution Chain / Research / Personal Selling / Outbound & Inbound Marketing